Discovering the gruesome reality that animals go through was a life changing event that …show more content…
In 1996 he began to participate in activism through legislative attempts, writing, leafleting, and by being civilly disobedient. Through his experience he realized that education, direct action, and media advertisements were the best ways to spread awareness. In 1997 Yourofsky was asked to give a lecture at Canton High school in Michigan. He received a standing ovation from the 700 students he spoke to. Yourofsky was later then told that 100 students decided to switch to a vegetarian/vegan lifestyle. Because he received a great result from his lecture, he decided to continue down this path. Yourofsky gave 111 local lectures from 1997-2002 until financial issues occurred. Later a large organization donated $64,000 to cover his lecture tour. Gary Yourofsky gave 200 lectures in 7.5 months each year from 2002-2014 around the United States. Yourofsky lectured in private college classes. Professors later informed Yourofsky that 15-20 percent of the students made a conversion to veganism and that 50-60 percent reduced their animal-product consumption. Yourofsky never requested money from the schools or the students because he did not believe in charging someone to hear the truth. Other than his tour Yourofsky also has his own website (www.adaptt.org) where he has anything and everything you would like