Fresh Film Analysis

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Just as Food, Inc. exposed to the world the problems in the food industry, Fresh and Farmland provided valuable insight into farming, the good food movement, and the importance of being mindful of one’s position and role in the food industry. Fresh focused on the unsustainability of current food production methods, and used anecdotes from farmers to promote the good food movement. According to one farmer in Fresh, the fear of inconvenience has driven the food industry towards urban farming. One example early on in the movie noticed the exponential growth of chickens packed into chicken houses. Today’s chickens never see the light of day with many urban farming chicken houses today holding over 10000 chickens. The chickens are bred genetically to grow quicker and bigger, and are even bred to have the unnecessary parts of the chickens, such as beaks, are genetically altered. Urban farming has also brought greater use of …show more content…
In Fresh, the movie pointed out the risks of GMOs, monocultures, and urban farming, and in Farmland, the movie directed attention to the importance of supporting local farmers. As Pollan wrote in the New York Times Magazine, people should live healthier by going to the farmer’s market and eating organic (Pollan, 2007). The local food movement correlates most closely with the movies, as eating locally-sourced food would promote small farms. While Fresh and Farmland may not have discussed the consumer end of the food industry, Pollan’s suggestions for healthy living benefits both consumers and farmers. Consumers would benefit, as organic food is supposed to be healthier for consumers and the environment. Local farmers would love if Pollan’s guidelines were followed as they would have stronger consumer bases, more stable businesses with more constant money flow, and greater reasons, emotionally and economically, to stay in

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