Framing Theory, Mass Media, And Conflict

1325 Words 5 Pages
Framing Theory, Mass Media, and Conflict Framing is the use of news, movies, and other types of media to structure the way that a society views and processes information within their environment, especially in terms of politics. The framing theory was created by Erving Goffman. Caragee describes framing, particularly when associated with the news, as being socially constructed. It is viewed by the news producers and receivers in a different way than the BOG because they normally receive information through a derivative source. Hegemonic meanings associated with news frames can be considered a strong frame. Articles can be used as texts to forge the important relationships between audience views of BOG meetings and create a normative model …show more content…
• Stories (myths and legends): To frame a subject by anecdote in a vivid and memorable way.
• Traditions (rites, rituals and ceremonies): To pattern and define an organization at regular time increments to confirm and reproduce organizational values.
• Slogans, jargon and catchphrases: To frame a subject in a memorable and familiar
…show more content…
Individual frames in political communication are “information processing schemata” versus media frames as “a central organizing idea or story that provides meaning to an unfolding strip of events” (Scheufele, 1999, p.106). Media versus individual frames are challenged because they view how media is used from journalists to put their angle on a story. It works independently from individual frames which effect how much responsibility the audience puts on the receiving the news story (Scheufele, 1999). Journalists set the importance of the framed information according to the specific audience. Frame setting is “concerned with the salience of issue attributes” (Scheufele, 1999, p.116). Conclusively, this article recommends that apart from setting a useful model for determining how frames are set, communication researchers need to continue to approach the framing theory differently than already established research (Scheufele,

Related Documents