Food Poisoning Outbreak
The media sometimes has a tendency to sensationalize news stories. This is often done to capture the attention of a larger audience of viewers or readers. For this reason, it is essential to reduce the media’s opportunities to broadcast these exaggerations by publishing your own statement that is both clear and candid as quickly as possible. In the event that a cruise line experienced an outbreak of food poisoning, as the PR director, I would immediately begin contacting the departments on the boat that were involved. I would likely begin with the head of the kitchen staff to see if they were able to offer some explanation as to the cause of the outbreak. After gathering all of the facts, I would then begin to formulate …show more content…
Each marketing presentation can be tailored to the customer for whom it is intended. This is advantageous because it offers the salesperson an opportunity to directly address how the product or service may suit the specific needs of a particular customer. Another benefit to personal selling is that it offers customers the chance to receive immediate feedback to any questions or concerns they may have. While this marketing method has shown to be highly successful, it is not without its …show more content…
Is it a luxury item or a service that customers might not be able to immediately identify a need for? If so, then I might determine that personal selling would be the most effective strategy. This is for the reason that customers may require a more personalized sales pitch before they are able to recognize the benefits of purchasing the good or service. If the product or service serves an obvious purpose or fulfills a discernible need then I may choose to engage the strategy of direct marketing. This is for the reason that the product will likely sell itself and the marketing campaign would essentially exist to make the customer aware of the product or service or to provide supplemental
The media sometimes has a tendency to sensationalize news stories. This is often done to capture the attention of a larger audience of viewers or readers. For this reason, it is essential to reduce the media’s opportunities to broadcast these exaggerations by publishing your own statement that is both clear and candid as quickly as possible. In the event that a cruise line experienced an outbreak of food poisoning, as the PR director, I would immediately begin contacting the departments on the boat that were involved. I would likely begin with the head of the kitchen staff to see if they were able to offer some explanation as to the cause of the outbreak. After gathering all of the facts, I would then begin to formulate …show more content…
Each marketing presentation can be tailored to the customer for whom it is intended. This is advantageous because it offers the salesperson an opportunity to directly address how the product or service may suit the specific needs of a particular customer. Another benefit to personal selling is that it offers customers the chance to receive immediate feedback to any questions or concerns they may have. While this marketing method has shown to be highly successful, it is not without its …show more content…
Is it a luxury item or a service that customers might not be able to immediately identify a need for? If so, then I might determine that personal selling would be the most effective strategy. This is for the reason that customers may require a more personalized sales pitch before they are able to recognize the benefits of purchasing the good or service. If the product or service serves an obvious purpose or fulfills a discernible need then I may choose to engage the strategy of direct marketing. This is for the reason that the product will likely sell itself and the marketing campaign would essentially exist to make the customer aware of the product or service or to provide supplemental