Peanut Corporation Of America Case Study Summary

Improved Essays
In 2009, the United States experienced a national crisis when the Peanut Corporation of America (PCA) was linked to a salmonella outbreak, which resulted in deaths, illnesses, and the recall of thousands of products. The recall consequences were not only felt by PCA but also by large food companies including Kellogs, Petsmart, and General Mills. After the initial outbreak, investigations revealed a series of unethical practices including deplorable physical environments, poor working conditions, and lack of food safety. THE FDA also discovered that plant owner, Stewart Parnell, and plant manager, Sammy Lightsey, knowingly manufactured and shipped tainted products to millions of Americans. This case study will examine the unhealthy motivations that led leadership to engage in unethical behaviors and the factors that made …show more content…
In this case, the individuals responsible for the outbreak include Stewart Parnell, Sammy Lightsey, and plant employees. Although aware of the contaminated products and unsanitary conditions, they refrained from acting and, in some instances, went to great lengths to cover it up. As Parker Palmer suggests, there are various reasons for an individual’s ethical failures including unhealthy motivations, faulty decision-making, lack of expertise, and contextual pressures. Evidence of these “shadow casters” are presented throughout the PCA case study.
Stewart Parnell, the owner of PCA, knowingly made immoral decisions that placed the public at risk. Feeling financially strapped, he directed his employees to ship every batch of product despite receiving positive test results for salmonella. This leadership behavior was driven by his selfishness and, more specifically, his greed. Parnell was the leader of a company that had direct access to our country’s food supply. Despite the public’s trust, he intentionally contaminated the food market for profit

Related Documents

  • Improved Essays

    Zainab Jafri Mr. Ballinger ENG-101- ML 15 September, 2016 Manipulations to Serve Gratifications The tendency to exploit those that are vulnerable is highly practiced by corporations in the United States to gain success. In Michael Moss’s The Extraordinary Science of Addictive Junk Food, it is delineated how the food conglomerate, Oscar Meyer, led by executive Bob Drane, manufactured and marketed the famous product that is known as “Lunchables.”…

    • 1258 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Jacketta Collins REST386-Morality in Business October 22, 2014 Commissions at Brock Mason When offered the opportunity to make more money, who is the victor and who suffers? In a struggling economy, who will come out as the victor and who will lose? When it is the sole purpose of a company to maximize profits and (in essence) take from consumers should they be held accountable if a customer feels wronged? In the case study “Commissions at Brock Mason”, those are the questions that must be answered. Millions of people feel wronged by big companies like McDonald’s and Apple, claiming that those companies are unethical or immoral.…

    • 1432 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Food, Inc., a documentary by Robert Kenner, informs the American people in the food industry’s malevolent side. It uses compelling images, such as chickens being brought up in small spaces, and incorporates stories of farmers, government officials and victims of the food industry. Food, Inc. exposes the food industry and the audience realizes wealth has become more of a priority than safety. But, the end of the film invokes a sense of hope when the show reveals how the audience can make a difference. Food Inc. uses rhetorical strategies to build a warning to consumers about the somber side within the food industry.…

    • 531 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Second part After reviewing strategies and growth opportunities that had the fast food industry and how is constantly innovating to survive in this changing world, it will be explored from the weakness of this highly mechanized industry, which has remained hidden, with the consent of the some government agencies, for US consumers and the world in general. This analysis will consider the movie "Fast Food Nation" and the documentary " Super Size Me", which shows how some corporations largely control the food supply, and often prioritize their profits above health consumers, the livelihood of the American farmer, the safety of workers and the environment. (Fast Food Nation, 2006). Based on the documentary “Super Size Me”, I can see that seeks…

    • 1001 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Blue Bell Case Analysis

    • 1310 Words
    • 6 Pages

    If I was an employee at Blue Bell who was aware about the situation, I would’ve contacted my seniors and if there was no action taken, I would’ve tried to reach their seniors. However, if the company still didn’t take responsibility and bring forward the issue, then I wouldn’t have gone to the media, but I would’ve definitely gone to the Food and Drug Administration because that is the right thing to do when it comes to a matter of life and death. Moreover, I don’t think it is okay for employees to talk to the media unless the situation is analyzed properly, that’s why we have a public relations department. We as practitioners should try to be proactive when it comes to communicating a crisis and as we have learnt that employees should be the first ones to know as they are the frontline of the…

    • 1310 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Saving Gotham The novel Saving Gotham, written by Tom Farley, MD, is a significant piece of public health literature that dives into the details of the biggest and most influential campaigns of the modern century. It exposes the behind the scene workings of public health advocacy, policy and implementation, and tackles various topics that guide the overall outcome of health in a community. These topics include the removal of big soda sizes from the market and the addition of a soda tax, the application of laws that limit and reduce smoking, and policies that enforce the display of the nutrition calorie count on restaurant menus, ensure the removal of trans fat from restaurant food, and reduce the amount of sodium intake from prepackaged foods across the consumer market.…

    • 1169 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Summary: My Year Of Meats

    • 1263 Words
    • 6 Pages

    Most scandals in industries are never brought to life. People are paid very well to keep things hushed up and out of the public eye. If we knew what really went down in most big companies, the loss of business would be deleterious to the profit margin, and that is the last thing CEOs want. However, once in a blue moon some brave soul steps in and sees the problem, and they know they have to tell the world what is going on. My Year of Meats by Ruth Ozeki demonstrates how the use of hormones in the meat industry affects the women and men who both consume the products as well as come into contact with them through other means.…

    • 1263 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In the twenty-first century we have become ingrained in a culture through which McDonaldized systems (through rules, regulations and scripts), have ultimately come to threaten the ability of those involved to think intelligently (Ritzer, 1998). It is clearly dehumanizing to find oneself mindlessly functioning like a robot within corporately structured systems. Chipotle's advertisement (2013), promotes themselves as a company that has been able to detach from the demanding, hegemonic structure, which further promotes an image of the company that is not “real” or “true”. McDonaldization of the food industry and the lack of control a person has over what is in the food they eat has created a runaway juggernaut.…

    • 613 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Mega Food Inc Case Study

    • 1604 Words
    • 6 Pages

    1. Identify and specifically describe 3 to 5 major ethical issues you would encounter in the process of formulating your recommendation. In your response, please justify or support why you feel that each of the issues have ethical implications. Before presenting my recommendation to Mega Food, Inc., I must first consider the company’s ethical responsibility to the employees, the ethical responsibility to the farmers, the ethical responsibility to the community, and the ethical responsibility to the people of Frostburg. ‘The choices leaders make and how they respond in a given circumstances are informed and directed by their ethics” (Northouse).…

    • 1604 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    However, the question of how safe the food Americans are ingesting is being questioned again. An outbreak has occurred in the company known as Chipotle. The food that is being served to their valued customers is no longer safe to eat due to a bacterial outbreak of E. Coli. This outbreak has caused many consumers to become ill. CNN reports that this outbreak has occurred over the duration of a few months, and that extremity of the cases varies.…

    • 537 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    With obesity and other diseases becoming an epidemic in America, all related sectors must be evaluated to figure out where in the food consumption cycle the blame should be placed. David Zinczenko and Michael Moss believe the industry is to blame for the epidemic, while Radley Balko believes the individual is to blame. I believe the food industry is to blame for the growing decline of health in American people due to lack of regulation, scientific modification of food, and expert marketing by the companies; however, as autonomous beings, we have control over stopping these things from becoming as large of problems as they have. In David Zinczenko’s “Don’t Blame the Eater”, Zinczenko shares his opinion which places the cause of the obesity…

    • 1278 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    After this article was published, the public finally realized how the food they were eating was being made, and they wanted a change. Theodore Roosevelt issued laws prohibiting the sale of misbranded livestock to ensure meat was processed and packed in sanitary conditions. It took reformers going into the factories observing the working conditions, then publishing articles about it, to get laws put into place to make a change, but without the Progressive era, those laws that changed food for the better, would not exist…

    • 635 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    It is amazing that even if the animals are positive for E. Coli they still use them for food. Due to the negligence of these factories, E. Coli has spread to the consumers and resulting in the death of a young child named Kevin. His…

    • 1272 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    They American Food Supplier asked their suppliers to provide false documentation regarding the money owed and the purchase documentation. Ethics governs the behavior of people as well as groups of people and distinguishes between good and evil, right and wrong (Maicibi & Yahaya, 2013). The case provides evidence of how the company was not ethical as it was involved in unethical activities that led to the loss of millions. As a result of the immoral activities, the company lost approximately two-thirds of its stock price value, Chief Executive Officer and Chief Financial Officer lost their jobs. Also, high-level managers from parent company stepped down to pave the way for…

    • 1475 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    ANSWER: Question 1: What interactions and discussion need to take place among the marketing, manufacturing, logistics, and finance departments: Launching a new product requires lots of planning in every sector of the company. In this case of Pete’s peanut snack company, investing in the new product should make sure that they are making a profit from every act of launching the product which means marketing, manufacturing, logistics, finance department costs should not be overcome to the profit. The first step to start producing a new peanut product is to forecast the product. The forecasting team must anticipate the future of product by analyzing the same variety product competitors price and demand in the market.…

    • 974 Words
    • 4 Pages
    Improved Essays