Focused Ethnographic Research Process

Ethnographic is a qualitative research processes that focuses on the study of cultures. The goal is to learn about behaviors, social interactions, perceptions, and practices of a specific cultural group to understand their viewpoint. Data is collected by in depth interviews and participant observation by actively participating in the culture being studied. “Focused ethnography allows the researcher to better understand the complexities surrounding issues from the participants’ perspectives (‘emic view’) while bringing the outsider’s framework to the study (‘etic view’) (Venzon & Higginbottom, 2013).
Ethnography research could be used to research the perception of opioid use of older adults and younger adults. Another example that can be