An example can be found in the Sun, within a two-page spread of Barack Obama and David Cameron’s conflicting opinions on the EU Referendum. It features a photograph of Cameron’s head: The PM’s thinning hair was evident and the carefully combed do gaped. This is reducing focus on the political aspect and instead points out his flaws, something we often see happening to women in the media. This shows how the concept of a Female Gaze is becoming present within contemporary media. This is also apparent in political reporting, as seen with news coverage also focusing criticising Donald Trump’s hairstyle and tan. The way the mass media affect the idea of the ‘socially acceptable body’, as Wykes and Gunter (2005) point out that the slender-is-slim
