Essay on Fast Fashion

844 Words 4 Pages
Fast Fashion: A Clothing Retailer’s Dream?
By Sarah Stefanson March 8, 2010

You may have heard the term “fast fashion” being thrown around lately. For those of us without tons of disposable income, fast fashion is a trend that can allow us to don the latest looks walking the runways at a fraction of the cost of designer clothing.
Clothing retailers such as Zara, H&M and Forever 21 are taking advantage of the fast fashion business model to get pieces similar to the ones presented by the world’s top fashion designers on their shelves in no time flat. When new collections are shown in the fashion capitals of the world, these stores use the buzz on the new creations to sell look-alike pieces for a much lower cost than the originals.
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This allows the production chain on the whole to be more responsive and well organized. With each line so close in proximity to the company’s group of 200 designers, each assigned to one of the three, the design process becomes incredibly collaborative, improving on both the rate of production and the quality of the clothes. Easily accessing the knowledge and expertise of market specialists, store managers and production planners means that

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