Executive Summary Essay

1494 Words 6 Pages
Table Of Contents

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary/Facilities Plan
2.1 Company Ownership
2.2 Start Up Summary
2.3 Company Locations and Facilities

3.0 Production Plan
3.1 Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Fulfillment
3.5 Future Services

Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
Business Participants
Distributing a Service
Main Competitors

5.0 Strategy and Implementation Summary
5.1 Pricing Strategy
5.2 Sales Strategy
5.3 Milestones

Human Resources
6.1 Organizational Structure
6.2 Management Team
6.3 Personnel
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The initial office will be established in an A-residential office in Charleston, SC until profits have declared other wise.

Consulting participants range from name brand Shuttle companies to tens of thousands of individuals. One of Southern Hospitality Transportations’ challenges will be establishing itself as an elite service provider, positioned as a relatively risk-free LLC purchase. Industry competition comes in two forms, established shuttle services that have already become house-hold names and local cab companies. The established shuttle service are often hampered by the inability to properly service vehicles and unable to provide that same level of service each and everyday!
The local cab companies are often just not up to par in the level of cleanliness to the average frequent flyer tourist; Which should not only give us the advantage, but also make us the local industry leader! Within the Carolinas, Southern Hospitality Transportation plans to target airports and all tourist destination locations. With high focus on the airports, profits should soar with the increase in ticket sales. Our secondary focus should also maximize all earning potential since not all tourists enjoy driving around in new territories. Southern Hospitality Transportation will be priced at the middle-edge of what the market will bear, competing

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