Examples Of Food Rhetoric And Foodways

The first article introduces the concept of food rhetoric and foodways. Foodways are the intersections of where food meets culture and history. It is the interconnected nature of dining, cooking, eating together with others, going into a grocery store, supporting a local farmer’s market, boycotting big food businesses, reading labels and such. To illustrate rhetoric, the example of the TV series Portlandia is used; this show is about two hipsters who go on a four-year journey to make sure the chicken on the menu was raised in a humane way. This preoccupation with the entire process of food production enters the political arena. On this subject, there are three important terms to keep in mind: production, circulation, and access. Production is the way food is produced, where it originates, how it is made and designed. It is also what the food itself produces, results such as bodily changes and identities among others. Circulation is the flow of goods and information; for example, how food ideas and techniques reach people. Access has to do with which sectors of people get to consume a certain food; for example, organic food being expensive might not be accessible for people of low income. …show more content…
The concept is that the mass produced, or industrial when products that are industrially produced call themselves authentic. Such is the example with the label “craft beer”, which implies that it is produced with care when it is indeed mass produced. Other labels on foods also give the appearance of being a craft, when in reality it is crafty. A revolution is taking place in America to conquer industrialized food and in its place promote the fresh and local ingredients. However strong the revolutionary rhetoric is, the war between us and them, we all eventually fall prey to the temptation to support mass produced