The People for the Ethical Treatment of Animals, or PETA, is probably the most well-known organization for animal rights in the world. Unfortunately, much of this attention comes in the form of notoriety, with numerous news broadcasts and online articles detailing PETA's more aggressive approaches towards gaining awareness for their campaigns. PETA has repeatedly made headline news for actions such as campaigning against Nintendo for promoting "turtle-bashing video games," comparing the treatment of farm chickens to that of Holocaust victims, and using nude models to protest fur in the fashion industry. While these actions have certainly gained them public attention, the outrageous and sometimes offensive nature of their campaigns often fails
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The tagline would be "Animals are just like us." These videos convey the same message of animals having the same rights as human beings, but do so in a way that is not visually offensive. Cute animal videos are also hugely popular on social media, averaging 1 million views each on Youtube and reaching upwards of 40 million shares on Facebook. The potential for publicity is huge, and the much friendlier nature of the videos helps prevent scaring away potential supporters or confusing the purpose of the message. Furthermore, with exposure on social media being completely free, the only expense to PETA would be the initial creation of the videos, which should be relatively cheap with an all-animal cast. I was not aware we had a group project, as I missed the first day of class, but am certainly available for any groups in need of an extra member! I would prefer to work as a Media Analyst, but feel confident in my abilities to fill any role that is needed. I will discuss with my fellow classmates to see who still needs to create a
The tagline would be "Animals are just like us." These videos convey the same message of animals having the same rights as human beings, but do so in a way that is not visually offensive. Cute animal videos are also hugely popular on social media, averaging 1 million views each on Youtube and reaching upwards of 40 million shares on Facebook. The potential for publicity is huge, and the much friendlier nature of the videos helps prevent scaring away potential supporters or confusing the purpose of the message. Furthermore, with exposure on social media being completely free, the only expense to PETA would be the initial creation of the videos, which should be relatively cheap with an all-animal cast. I was not aware we had a group project, as I missed the first day of class, but am certainly available for any groups in need of an extra member! I would prefer to work as a Media Analyst, but feel confident in my abilities to fill any role that is needed. I will discuss with my fellow classmates to see who still needs to create a