The American Society for the Prevention of Cruelty to Animals has been working on saving any animals they can from abuse and peril for 150 years. The audience that This website is intended for is any person who cares about the safety and wellbeing of animals. The ASPCA helps rescue animals from abuse while operating on volunteering, activism, and donations from people around the globe. This can be easily found within the top taskbar on the homepage. This taskbar is present throughout the website no matter where you go within its links. A multitude of criteria comes together to form the ASPCA website in its entirety. The ASPCA includes emotional appeals, numerous interactive links, a multitude of information, and images to effectively communicate
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For example the main heading within the “about us” tab in the taskbar is, “We Are Their voice” which shows that the ASPCA provides the voice that animals lack (aspca.org). This aspect is crucial because animals can’t speak out or raise awareness about the dangers and cruelty of animal abuse, but the ASPCA can. Providing the protection and rescue efforts that animals can’t the ASPCA effectively gains support from many people around the world. Text within the website isn’t only specific to what the ASPCA is about, for example the “Key Issues” tab tells about the problems that animals face on a constant basis. Under these headings lies the “animal cruelty” tab which then leads to a portion of the website displaying many issues that affect a wide assortment of animals. For example one issue that only affects horses would be as described by the ASPCA horse slaughter, which is the butchering of horses for human consumption. One statistic regarding this textual evidence is that 150,000 horses are slaughtered for human consumption each year (aspca.org). These facts and text help to convey emotion when also coupled with pictures within the website. One easy example of this is when instead of saying horses are butchered the ASPCA uses the word slaughter. The word slaughter has a highly negative connotation which only helps to further the emotions that …show more content…
The ASPCA website is effective in communicating its message of hope and rescue for animals in need everywhere. These components of text, visuals, and organization help to create an effective and credible non-profit organization that has a stunning website. This website is made effectively by using emotionally appealing images and text to encourage donations so that animals everywhere can get a second chance and the help that they deserve. The organization of this website helps to ensure that information is easily and clearly found from any point within the website. With all of these aspects in mind, the ASPCA has effectively created a website that communicates their message using compelling organization, text, and visuals to do
For example the main heading within the “about us” tab in the taskbar is, “We Are Their voice” which shows that the ASPCA provides the voice that animals lack (aspca.org). This aspect is crucial because animals can’t speak out or raise awareness about the dangers and cruelty of animal abuse, but the ASPCA can. Providing the protection and rescue efforts that animals can’t the ASPCA effectively gains support from many people around the world. Text within the website isn’t only specific to what the ASPCA is about, for example the “Key Issues” tab tells about the problems that animals face on a constant basis. Under these headings lies the “animal cruelty” tab which then leads to a portion of the website displaying many issues that affect a wide assortment of animals. For example one issue that only affects horses would be as described by the ASPCA horse slaughter, which is the butchering of horses for human consumption. One statistic regarding this textual evidence is that 150,000 horses are slaughtered for human consumption each year (aspca.org). These facts and text help to convey emotion when also coupled with pictures within the website. One easy example of this is when instead of saying horses are butchered the ASPCA uses the word slaughter. The word slaughter has a highly negative connotation which only helps to further the emotions that …show more content…
The ASPCA website is effective in communicating its message of hope and rescue for animals in need everywhere. These components of text, visuals, and organization help to create an effective and credible non-profit organization that has a stunning website. This website is made effectively by using emotionally appealing images and text to encourage donations so that animals everywhere can get a second chance and the help that they deserve. The organization of this website helps to ensure that information is easily and clearly found from any point within the website. With all of these aspects in mind, the ASPCA has effectively created a website that communicates their message using compelling organization, text, and visuals to do