“All animals have the same parts.” Although it is short, the phrase in this ad gets its point across. It challenges the readers to think twice. The ad uses supermodel Pamela Anderson to model how a butcher would categorize the meat he would cut from an animal, like a pig or a cow. PETA, People for the Ethical Treatment of Animals, has been a campaign to influence people to go vegetarian.
There is a hidden message PETA is showing too. Indirectly, PETA is belittling woman by objectifying them, by comparing them to a steak. “You are just another piece of meat someone will eat” is what PETA is hinting at. Pamela Anderson is a beautiful woman, but did she really need to dress in just a bathing suit? She could have worn something less like