Essay On Strengths And Weaknesses Of Mcdonalds

730 Words 3 Pages
McDonald’s is one of the most recognized companies in the world. Over the years they have placed themselves as the number one fast food chain in the world and even though sales have been on a downward trend as of late, they continue to be a leader worldwide. Some of the strengths that McDonalds brings to the table is that their brand is global. There is a McDonalds in nearly every country and in all major cities. Another strength that they have is their competitive prices. Most restaurants charge more for the same type of food than what McDonald’s charges. The company does have some weaknesses though. The biggest weakness that they have is that many people consider the food to be low quality because of the price that it is sold for. Another …show more content…
The biggest opportunity for McDonald’s is to improve the quality of their food in the public’s eye. If they are able to prove that their quality is on par with other major restaurants, they will be placing themselves in a competitive position for years to come. Finally, the threats that McDonald’s faces is the competition from other newer and trendier places such as Chipotle and Pei Wei. These places have grown in the last couple of years because of the way their locations look and because the public perceives them to be healthier options that McDonald’s. The product that McDonald’s sells is fast food and the price is very cheap. They have thousands of locations worldwide and the way they promote their brand is by sponsoring famous people and by simply offering the experience that everyone has become accustomed to over the …show more content…
The product that they are selling is fast food but at a higher price than most other competition. Many people will walk in and order and then realize that they are paying $8-$10 for a burger that they can get for $4 dollars at a normal McDonald’s location or a competitor such as Burger King or Wendy’s. Another major reason why it will fail is because of the way the ordering works. Everything will be ordered through the expensive Kiosks that they are going to be rolling out but the day that a Kiosk malfunctions will be terrible for the location and the consumer alike. The idea is also very new and it takes a lot of time for people to get used to something new. Another reasons why it will fail is because it carries the McDonald’s name with it. As previously stated, people associate McDonald’s with cheap, bad quality food. If someone is going to pay $8 for burger they will more likely go to places such as Five Guys or Burger-Fi. Finally, there is no drive through. Most people that eat McDonald’s love the drive through because it’s a time saver, but these new places won’t offer that. All in all, this new concept that McDonald’s is rolling out will ultimately fail. McDonald’s would be better of focusing on the locations they already have and improving them in order to be more competitive rather than create a new brand from

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