In his “The Tipping Point”, with the help of various illustrations, Gladwell points out how things become epidemic and how little things make big differences in social realities. Reading “The Law of the Few” made me think about how ideas and behavior can spread like diseases or viruses. Also, the book made me think of life as an epidemic. As far as I understand, one of the reasons why Gladwell brings examples of epidemics and viruses is that a lot of things in life, such as ideas, behavior and new products, spread similarly. Showing up unexpectedly from something insignificant and disappearing abruptly is the way epidemics work. Understanding the way epidemics work can help us to attentively observe the social situations and little changes
