Elements of Strategic Communication Plan. Essay example

3245 Words Apr 21st, 2013 13 Pages
Elements of a Strategic Communications Plan

Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections

Step 1: Determine Goal

To initiate a successful and effective communications effort, start with an assessment of your current organizational goals. Examine what your organization stands for—its mission, values and beliefs. Look closely at who your organization is serving. This process will help narrow and sharpen the focus for your communication initiative(s). What issue is most important to your organization right now?
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Audience Segmentation Worksheet
(Note: you will probably need to make multiple copies of this worksheet.)

Audience:
_____________________________________________________________________ Describe what you know about this audience’s knowledge, attitudes and behaviors as they relate to your issue: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ What are the barriers to this audience fully supporting or participating in reaching your goal? What are the benefits if they do? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________

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