Effects Of Advertising On Children And Adolescents Essay

1274 Words Oct 28th, 2016 6 Pages
Society finds itself bombarded by the endless amount of advertising on the internet, television, and magazines. The purpose of many ads is to encourage the consumers to purchase a product, in order to increase a company’s profit. Nevertheless, there also advertisements that discourage the consumption of a specific product. For example, there are numerous billboards along freeways that promote healthier living by deterring the purchase of cigarettes. Regardless, if a company’s objective is to sell a product or persuade the public to make changes to “improve” their health, the effects of advertising, especially in children and adolescents, can be alarming. Advertisements oftentimes target children and teenagers, because they are more vulnerable to them. Marketers take advantage of the susceptibility embodied in children and teens, for the benefit of their company. However, the effects of youth advertising and the harmful impacts it releases, stem from much more than depicting a false representation of a product. The exposure of too much advertising during the childhood and adolescence stages creates as experts call it “a false sense of happiness”. Youth lacks an understanding of what is good and what is portrayed to be good. That will in later years affect the development of the youth as they enter adulthood.
The current situation with youth advertising requires a critical evaluation of the types of ads that are directed towards minors. As previously stated, the advertiser’s…

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