Educational Toys Case Study

1687 Words 7 Pages
Introduction:
Nowadays, a lot of parents are facing same problem to educate their children which are anti learning. In order to develop creativity and intelligence, parents would like to buy some educational toys to help their children. According to Levin and Rosenquest (2001), Playing toys can have significant influence on children and provide the opportunities to engage in play of children’s own creation. However, in recent years the number of educational toys have been increase rapidly and there are many different kinds of toys in the market, parents are confusing to choose a educational toy for their children. With the purpose of increasing the children’s interest in learning, Hasbro company designed a new product for children which is
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Children can read the questions on the screen and jump on the right answer using the different stepping blocks. There are three modes in this toy for spelling, counting or learning shapes and forms. In addition, it can be played as a group and aimed at age from 5 to 10 years old children. Professor Feathers not only can increase children’s interest in learning but also help children to develop creativity and intelligence. Our group have divided the business plan in four main parts. Firstly, we use SWOT analysis to discuss the advantages and disadvantages about this product. Secondly, we analyze the toy market for this product. Thirdly, we make a financial plan to calculate our sales volume, cost and profit. Finally, we choose a leadership style …show more content…
Our group consider that developed countries and educational organizations are attaching more importance on education and have more fund to support it, for this reason, we choice developed countries and educational organizations to sell this product. This toy is designed for children between the ages of 5 to 10 years old, so we aim at family which has 5 to 10 years old children and primary educational organization which teaches lesson for 5 to 10 years old children as target market. Professor Leather is not only a high technology smart toy but also become a part of family, because every family members could involve in this activity. In order to assist to make the marketing plan, marketing mix was be used as marketing tool. Marketing mix is a set of controllable marketing tools that a company uses to implement the marketing strategy and it is referred and known as 4Ps which are product, price, promotion and place (Khan, 2014). First of all, Professor Feathers is a safe and health toy and children could learn whilst playing. It also provide a chance to enhance family relationship, because it can play with family members. In order to make it more attractive and environmentally friendly, we offer different colors, sounds and packaging for girls and boys and the packaging is multifunction, for example, the packaging could assemble to another toy. Secondly, we use

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