Drive theory and Expectancy Theory
Since the return of Steve Jobs to Apple, the Company had been continuously moving forward. One of the most regarding cause behind the constant process of the organization is the educated understanding of the market aim, the factor of creativity, and responsiveness with strong business strategies that always keeps the company at leading position in a highly aggressive or competitive market. (Rawlinson, 2015).
Apple most major thing is that it always understands the changing trend in the market through strong research and development process that assist Apple to understand the consumer behavior and develop its products accordingly, that decreased the failure risk of the product. In the analysis of the Apple’s business methods, it is found that Apple effective user the Drive and Expectancy theory that enables the organization to move on to the changing consumer behavior. For example, if an employee is unable to perform his/her task and is really worried. Then he/she is in need of psychological …show more content…
On the other hand, the expectancy stated that individual has some expectation to act in a certain way and this act based on the expectation that will be followed by the desired outcomes. In the business practices, the expectancy theory is used in business context especially in the provision of service and manufacturing or product by focusing on the expectation of target market from the product to meet the desired outcomes. For example, if an apparel firm targets the young audience in the market with their new stylish apparel products, then they will try to meet all the expectations of their targeted customers so that in return the firm can get its expected results out of this process. This process needs much planning and analysis. (England,
Since the return of Steve Jobs to Apple, the Company had been continuously moving forward. One of the most regarding cause behind the constant process of the organization is the educated understanding of the market aim, the factor of creativity, and responsiveness with strong business strategies that always keeps the company at leading position in a highly aggressive or competitive market. (Rawlinson, 2015).
Apple most major thing is that it always understands the changing trend in the market through strong research and development process that assist Apple to understand the consumer behavior and develop its products accordingly, that decreased the failure risk of the product. In the analysis of the Apple’s business methods, it is found that Apple effective user the Drive and Expectancy theory that enables the organization to move on to the changing consumer behavior. For example, if an employee is unable to perform his/her task and is really worried. Then he/she is in need of psychological …show more content…
On the other hand, the expectancy stated that individual has some expectation to act in a certain way and this act based on the expectation that will be followed by the desired outcomes. In the business practices, the expectancy theory is used in business context especially in the provision of service and manufacturing or product by focusing on the expectation of target market from the product to meet the desired outcomes. For example, if an apparel firm targets the young audience in the market with their new stylish apparel products, then they will try to meet all the expectations of their targeted customers so that in return the firm can get its expected results out of this process. This process needs much planning and analysis. (England,