Dollar Tree Case Study

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In 1986, Macon Brock, Doug Perry, and Ray Compton teamed together and created five new stores named Only $1.00. The stores were opened in mostly enclosed malls in Georgia, Tennessee, and Virginia. To address what they want the future of their business to hold Brock, Perry, and Compton decided to change the name of Only $1.00 to Dollar Tree in 1993. Two years later they went public on the NASDAQ Exchange for $15 a share. Dollar Tree created its first Distribution Center and a new Store Support Center in 1997 in the town of Chesapeake, Virginia. In 1999, Dollar Tree gained a COO by the name of Bob Sasser who was then promoted to President and CEO in 2004. In 2006 Dollar Tree was running 3,000 stores in the United States. Dollar Tree took a place

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