Jack Welch: The Only Social Responsibility Of Business
This statement became a mantra for all the businessmen worldwide who believe the only purpose of a business is to make profit.
But At the same time businesses face a lot of pressure from government and civil society to focus beyond profits and contribute to society. The emergence of corporate social responsibility as a recognized function within the corporate sector is a direct result of this pressure. To engage the businesses in any meaningful way towards social goals, one need to explore the business case of ‘doing good is good