2. What type of channel intensity is followed by Sony? …show more content…
What strategy you follow when there is very high and low demand from the dealers or channel members? 24
26. What type of packaging/handling strategy do you use for your products to deliver safely to the dealers? 25
27. The domain of research more specifically the market research is done by the top management or the channel members also take active part in it? 26
28. Please tick the following factors which you feel that it could be the reason behind certain conflicts in your organization: 27
Failure of channel members in the addition of augmented values. Inability to make adequate financial investment and diversification of money.
Insufficient space for proper stocking and prominent display of products.
Inadequate facilities for demonstration, pleasant purchase environment, after sales services, and mobility. Failure to meet sales target.
Lack of required interest in the business and concentration only in premium products of the firm.
Absence of proper sales promotion support and push efforts.
Lack of process integration. Reluctance in real time information sharing.
inappropriate behavior for sales marketing people of the firm.
Any others …show more content…
(1 being the most important): * Reliability * Availability * Transit * On-time * Expense * Customer service * Supply Chain Visibility
Questions to Stores Order Fine
1. Does your store face any inventory issue (like excess stock, damage of goods in storage)? If so, how are they handled?
2. What steps you resort to when company do not support you in certain fronts like setting up of unrealistic sales targets pile you up with excess inventory without assessing your actual requirements and service supports. Please check the options below?
You reduce the volume of business.
You refuse to support their promotion.
You start discounting specific items.
You stop all purchases with suppliers.
You refuse to purchase New items.
You call in your sales manager.
Any other Action(s) performed:
3. Are you satisfied with your appraisal systems and do you think you are salary and/or commissions are just?
4. How do you determine the sales target for your company? Do you have any mechanism of channel members' participation while determining it?
5. Are you satisfied with the performance and timely delivery of goods by your