Essay about Disney 's Brand And A Successful Entrepreneur

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Disney is a world-famous company. Its full name is The Walt Disney Company which is named after Walt Disney who founded the company and created “Mickey Mouse”. Walt Disney was a well-known cartoon maker and a successful entrepreneur. He established Disneyland in 1955. Disney is a large diversified multinational mass media and entertainment conglomerate headquartered in Burbank, the US. Disney gradually improved its brand image and culture by relying on Mickey Mouse in the 1930s to 1940s, and began producing live-action films in the 1940s. It acquired Miramax Films (which was well-known for distributing independent films) and Pixar Animation Studios, a 3D cartoon studio successively, which enabled Disney to become a globally leading film company. Currently, Disney engages in animated film, entertainment program production, theme parks, toys, books, video games and media network etc. Most people have watched Disney’s cartoons since childhood. Hence, Disney’s businesses are popular with the consumers, and Disney has achieved great business value. This essay mainly analyzes and discusses Disney’s brand and derivatives from the perspective of brand culture and vision.
As Disneyland 's icon, Sleeping Beauty Castle, together with Cinderella Castle, has become the main images of Disneyland, and often accompanies the logo in Walt Disney Pictures, Walt Disney Television, Disney Music Group and Walt Disney Studios Motion Pictures. These two castles stem from true or imaginary castles,…

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