Helping behaviour can also be effected by environmental factors, for instance different areas (rural or urban areas), culture differences, simple factors such as the time of day and also time; whether a person is busy, running late or heading somewhere. In order to see how the cost of time would affect helping behaviour Darley and Batson, 1973 (as cited in Gross, 2001) created an experiment called, “If you need help avoid a late Samaritan.” This involved participants who were students at a theological seminary, who were instructed to present a talk in a nearby building. The students were halved; one half was told to speak about ‘The Good Samaritan’ while the other half were told to speak about jobs most enjoyed by seminary students. Then each student was told either
a. He was ahead of schedule and had plenty of time,
b. He was right on schedule, or
c. He was late.
On the way to their talk, each student passed a man slumped in a doorway,