Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business? Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and use, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy.
Tactics has a negative connotation, like using a tactic to get you to do something. It 's sort of like the subtle difference between persuasion or influence and manipulation.
A tactic is something you 're going to do that 's going to create a buzz one time, or in the moment, and you might get a lot of sales from it, but it may never work again. A tactic is a temporary solution …show more content…
But, most of our businesses aren 't life or death situations (even though we might act like they are sometimes).
What it comes down to really is the words we use. The words you use from the platform, to the words you use in your written marketing material all make such a big difference.
Now, that doesn 't mean your marketing needs to be great, terrific, and wonderful, but it does mean there must be some strategy behind what you 're doing so people won 't feel like what you 're doing is inauthentic or feels slimy. If that happens, more times than not, it 's because you 're being tactical as opposed to being strategic.
Another difference between tactic and strategy is that strategy is a long-term solution that you can use over and over in your business.
Strategy is really about knowing the reasons for and the why behind what you 're doing. It 's the why you 're doing what you 're doing.
When you start to use strategy in your business, you will find that things work better, they make more sense, to you and your staff, and your whole business just seems to flow and be …show more content…
We all strive to be number one, meaning we want to be the best, we want to finish first, and we want to be ahead of the pack. I am going to tell you that the number one is the worst possible number in business and marketing.
Why would I say that?
I see a lot of business owners who use one marketing message, or only one media to get their message out. This strategy is really scary if you take some time to look at it.
Let 's look at a marketer who only uses the internet to do business, take orders, sell products, and sell people into live events. This person is going along on top of the world, making money hand-over-fist. Life is good. What if your servers crash in the middle of a big launch? What if your online marketing strategies stop working? What if the rules change and all of a sudden you have to pay to market online just like you do offline?
You have nothing to fall back on - no other avenues to market to, no other way to produce revenue from your business, and that is a major
Tactics has a negative connotation, like using a tactic to get you to do something. It 's sort of like the subtle difference between persuasion or influence and manipulation.
A tactic is something you 're going to do that 's going to create a buzz one time, or in the moment, and you might get a lot of sales from it, but it may never work again. A tactic is a temporary solution …show more content…
But, most of our businesses aren 't life or death situations (even though we might act like they are sometimes).
What it comes down to really is the words we use. The words you use from the platform, to the words you use in your written marketing material all make such a big difference.
Now, that doesn 't mean your marketing needs to be great, terrific, and wonderful, but it does mean there must be some strategy behind what you 're doing so people won 't feel like what you 're doing is inauthentic or feels slimy. If that happens, more times than not, it 's because you 're being tactical as opposed to being strategic.
Another difference between tactic and strategy is that strategy is a long-term solution that you can use over and over in your business.
Strategy is really about knowing the reasons for and the why behind what you 're doing. It 's the why you 're doing what you 're doing.
When you start to use strategy in your business, you will find that things work better, they make more sense, to you and your staff, and your whole business just seems to flow and be …show more content…
We all strive to be number one, meaning we want to be the best, we want to finish first, and we want to be ahead of the pack. I am going to tell you that the number one is the worst possible number in business and marketing.
Why would I say that?
I see a lot of business owners who use one marketing message, or only one media to get their message out. This strategy is really scary if you take some time to look at it.
Let 's look at a marketer who only uses the internet to do business, take orders, sell products, and sell people into live events. This person is going along on top of the world, making money hand-over-fist. Life is good. What if your servers crash in the middle of a big launch? What if your online marketing strategies stop working? What if the rules change and all of a sudden you have to pay to market online just like you do offline?
You have nothing to fall back on - no other avenues to market to, no other way to produce revenue from your business, and that is a major