Difference Between Strategy And Tactics Essay

847 Words Mar 4th, 2016 4 Pages
Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business? Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and use, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy.

Tactics has a negative connotation, like using a tactic to get you to do something. It 's sort of like the subtle difference between persuasion or influence and manipulation.

A tactic is something you 're going to do that 's going to create a buzz one time, or in the moment, and you might get a lot of sales from it, but it may never work again. A tactic is a temporary solution that is used to get what you want. For example, a tactic might be to use a misleading headline. It might get attention, but it probably won 't make you a lot of sales. Or, it might make you money but the use of tactics won 't make you wealthy or rich.

There is certainly nothing wrong with being tactical if you 're in the military and are put into a situation where you are defending your life and the honor of our country.

But, most of our businesses aren 't life or death situations (even though we might act like they are sometimes).

What it comes down to really is the words we use. The words you use from the platform, to the words you use in your written marketing material all make such a big difference.

Now, that doesn 't mean your…

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