Positioning
There are many different types of positioning strategies Ski Rossendale can use such as position by price/ quality; position by user or position by attributes or benefits.
Position by price/ quality:-
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Currently Ski Rossendale charges one of the lowest price of all its competitors regarding use of the slopes. As some people think that extreme sports are expensive, the low prices can be a selling point in attracting more customers. This is especially true when looking at the target market in terms of the students and 11 to 15 year olds who are likely to have low disposable income. As they are not willing to spend too much money they are more likely to visit Ski Rossendale rather than any of …show more content…
It can promote itself as an alternative to the usual exercise of swimming or going to the gym. This should prove especially effective with males, as they are more likely to be interested in extreme sports.
Marketing Communications Strategy
There are three main types of marketing communications strategy. These are as follows. All three of these strategies will be used in order to reach the objectives cited previously for Ski
Rossendale.
Pull strategies: to influence end user customers (consumers and b2b).
Pull strategy is generally used when the intention is to generate increased levels of awareness, change and reinforce attitudes, reduce risk and to provoke motivation within a target group. This strategy is aimed at encouraging customers to pull products through the channel network. This strategy refers to the messages which are targeted at particular customer audiences and to the overall task a campaign seeks to achieve.
For Ski Rossendale a pull strategy will be used to target specific target audiences including those under 30 and the active target groups. This will be done through advertising (in particular
There are many different types of positioning strategies Ski Rossendale can use such as position by price/ quality; position by user or position by attributes or benefits.
Position by price/ quality:-
Find out how our expert essay writers can help you with your work...
Currently Ski Rossendale charges one of the lowest price of all its competitors regarding use of the slopes. As some people think that extreme sports are expensive, the low prices can be a selling point in attracting more customers. This is especially true when looking at the target market in terms of the students and 11 to 15 year olds who are likely to have low disposable income. As they are not willing to spend too much money they are more likely to visit Ski Rossendale rather than any of …show more content…
It can promote itself as an alternative to the usual exercise of swimming or going to the gym. This should prove especially effective with males, as they are more likely to be interested in extreme sports.
Marketing Communications Strategy
There are three main types of marketing communications strategy. These are as follows. All three of these strategies will be used in order to reach the objectives cited previously for Ski
Rossendale.
Pull strategies: to influence end user customers (consumers and b2b).
Pull strategy is generally used when the intention is to generate increased levels of awareness, change and reinforce attitudes, reduce risk and to provoke motivation within a target group. This strategy is aimed at encouraging customers to pull products through the channel network. This strategy refers to the messages which are targeted at particular customer audiences and to the overall task a campaign seeks to achieve.
For Ski Rossendale a pull strategy will be used to target specific target audiences including those under 30 and the active target groups. This will be done through advertising (in particular