Slide 2
Designers Limited
• Designer Limited’s mission is to become the #1 seller of designer clothing, name brand footwear that includes athletic shoes, as well as designer handbags & jewelry around the globe in a close-out environment.
Since Designer Limited’s business is centered on the acquisition of close-outs, this organization cannot be sure of exactly what the product mix will be on a daily basis. This company has staples such as athletic wear, athletic shoes and various styles of designer handbags & jewelry as well as sportswear. The reason that this company was started is due to situations such as Nike shirts being discarded in a dumpster outside of one of the company’s outlet stores (Heye, 2013).
Companies like Nike do this routinely …show more content…
In fact, many people simply want the product to have a label that indicates a designer’s name. These consumers are price-conscious but they are also interested in being associated with high status products.
While Designer Limited is primarily interested in clothing, jewelry, handbag, and footwear products, this organization will also occasionally get trendy electronics products such as older models of tablet computers, for example and Blu-Ray Disc Players. These are simply fun items that consumers may purchase on impulse along with the standard merchandise that this organization offers. Offering branded merchandise at discounted prices is one way that Designer Limited can reduce consumer misbehavior.
Electronics are the most counterfeited products in the United States (Wilcock & Boys, 2013). These offerings by Designer Limited allow consumers to purchase the authentic product at a discounted price, albeit older merchandise that is from a previous year’s inventory by the manufacturer. Providing these products means that consumers can purchase safe products that do not contain damaging viruses such as Trojans that can compromise data security (Wilcock & Boys, 2013). Educating consumers regarding facts such as this will also reduce consumer misbehavior related to purchasing counterfeit electronics …show more content…
Another justification for purchasing this merchandise is that consumers feel that if it is illegal to purchase this merchandise, there should be laws in place that are enforced by the government. Also, in developing countries it is felt that, because people tend to be poor, they should not be forced to concern themselves with ethical issues associated with the purchase of unbranded products that resemble popular brands (Eckhardt et al., 2010).
Many consumers also feel that the losses suffered by branded manufacturers, such as Louis Vuitton, are insignificant, and they see counterfeit products at a normal part of the consumer buying process (Eckhardt et al., 2010). In addition, many consumers feel that those individuals with limited funds have no choice but to purchase counterfeit goods (Eckhardt et al., 2010). In other words, people who are in a difficult economic situation find it difficult to concern themselves with issues related to intellectual property and copyright & patent laws (Eckhardt et al., 2010).
Putting this information in terms that people understand such as explaining the loss of jobs due to lost sales by branded manufacturers associated with counterfeiting, might help in explaining
Designers Limited
• Designer Limited’s mission is to become the #1 seller of designer clothing, name brand footwear that includes athletic shoes, as well as designer handbags & jewelry around the globe in a close-out environment.
Since Designer Limited’s business is centered on the acquisition of close-outs, this organization cannot be sure of exactly what the product mix will be on a daily basis. This company has staples such as athletic wear, athletic shoes and various styles of designer handbags & jewelry as well as sportswear. The reason that this company was started is due to situations such as Nike shirts being discarded in a dumpster outside of one of the company’s outlet stores (Heye, 2013).
Companies like Nike do this routinely …show more content…
In fact, many people simply want the product to have a label that indicates a designer’s name. These consumers are price-conscious but they are also interested in being associated with high status products.
While Designer Limited is primarily interested in clothing, jewelry, handbag, and footwear products, this organization will also occasionally get trendy electronics products such as older models of tablet computers, for example and Blu-Ray Disc Players. These are simply fun items that consumers may purchase on impulse along with the standard merchandise that this organization offers. Offering branded merchandise at discounted prices is one way that Designer Limited can reduce consumer misbehavior.
Electronics are the most counterfeited products in the United States (Wilcock & Boys, 2013). These offerings by Designer Limited allow consumers to purchase the authentic product at a discounted price, albeit older merchandise that is from a previous year’s inventory by the manufacturer. Providing these products means that consumers can purchase safe products that do not contain damaging viruses such as Trojans that can compromise data security (Wilcock & Boys, 2013). Educating consumers regarding facts such as this will also reduce consumer misbehavior related to purchasing counterfeit electronics …show more content…
Another justification for purchasing this merchandise is that consumers feel that if it is illegal to purchase this merchandise, there should be laws in place that are enforced by the government. Also, in developing countries it is felt that, because people tend to be poor, they should not be forced to concern themselves with ethical issues associated with the purchase of unbranded products that resemble popular brands (Eckhardt et al., 2010).
Many consumers also feel that the losses suffered by branded manufacturers, such as Louis Vuitton, are insignificant, and they see counterfeit products at a normal part of the consumer buying process (Eckhardt et al., 2010). In addition, many consumers feel that those individuals with limited funds have no choice but to purchase counterfeit goods (Eckhardt et al., 2010). In other words, people who are in a difficult economic situation find it difficult to concern themselves with issues related to intellectual property and copyright & patent laws (Eckhardt et al., 2010).
Putting this information in terms that people understand such as explaining the loss of jobs due to lost sales by branded manufacturers associated with counterfeiting, might help in explaining