Traditionally, only the big names, the giants of the industry ruled the textile market. It was like a monopoly cartel of the big players of the textile industry. The renowned names / brands like GulAhmed, Sapphire, Lakhany, Al-Karam Textiles, Lala Textiles and the likes ruled the market. But now, beginning around five to six years ago, things in the textile industry have changed. It is no more the ruling of the big shots. The “designer lawn” has hit the market.
Launching and maintaining a brand is not an easy task. And it definitely is not that simple for independent designers. Sole designers have two options: they can either opt to go along with some known brand, associate with them and sell their designs collectively or they can chose to …show more content…
There is has been dramatic expansion in the lawn industry in Faisalabad over the past half-decade. Annually, approximately the sales increase by 25 percent. Mr. Mubashir Ali, a lawn dealer in Faisalabad says that this increase in sales is mainly due to the extensive advertising and marketing campaigns and exclusive, creative design.
This is being witnessed that by each passing year more and more designers are taking part in the lawn business but instead of becoming saturated, the craze among everyone is growing continuously. Consequently, this passion for designer lawn has reached to a extreme level. The manufacturers therefore, and the retailers as well are using this fever of lawn to their optimum advantage. (These days the women nowadays have a furor for the summers which lets all these designers to create new and a variety of deigns and styles, lawn prints. This passion has reached such levels that the spouses are ready to buy such regular ordinary LAWN for their wives just because of the "NAME TAG". People used to buy cloth from the local markets before such as Orega, Khan bazaar, Liberty, Forum etc . One major downside is the change in the prices of lawn dresses which are skyrocketing with every passing year –this is all because of the ‘designer’ label or tag and big investments made in
Launching and maintaining a brand is not an easy task. And it definitely is not that simple for independent designers. Sole designers have two options: they can either opt to go along with some known brand, associate with them and sell their designs collectively or they can chose to …show more content…
There is has been dramatic expansion in the lawn industry in Faisalabad over the past half-decade. Annually, approximately the sales increase by 25 percent. Mr. Mubashir Ali, a lawn dealer in Faisalabad says that this increase in sales is mainly due to the extensive advertising and marketing campaigns and exclusive, creative design.
This is being witnessed that by each passing year more and more designers are taking part in the lawn business but instead of becoming saturated, the craze among everyone is growing continuously. Consequently, this passion for designer lawn has reached to a extreme level. The manufacturers therefore, and the retailers as well are using this fever of lawn to their optimum advantage. (These days the women nowadays have a furor for the summers which lets all these designers to create new and a variety of deigns and styles, lawn prints. This passion has reached such levels that the spouses are ready to buy such regular ordinary LAWN for their wives just because of the "NAME TAG". People used to buy cloth from the local markets before such as Orega, Khan bazaar, Liberty, Forum etc . One major downside is the change in the prices of lawn dresses which are skyrocketing with every passing year –this is all because of the ‘designer’ label or tag and big investments made in