One last thing that people can do to try and improve engagement would be to try normalizing the actions. The idea that by making people aware that other people around them are doing something to help the environment, may cause them to think otherwise regarding themselves and their actions. Also, referred to as descriptive social norms (DSN), this concept includes the perceptions of how populations like us are behaving, with the idea that human behaviour with model and imitate the people around us. There has been research to show that DSNs are effective in a real world setting in activities such as increasing charity donations and the reuse of towels in hotels (Agerstrom et al, 2016). An example of this would be the old elevator scene, where
