Social Norms Theory

Improved Essays
Sociology Stafford center spring 2016
⦁ 1.Describe the social norms theory, and how it relates to reducing high-risk behavior of this type?
Social norms were used to address the pattern of drugs, sex and alcohol consumption of students. The theory aims to understand the peer influence, and the role it plays in individual decision-making in many aspect. Individuals are affected more by "perceived norms"(what individuals preserves or believes is a norm/standard of a group) rather than on the actual norm (the real standard or action of a group). The gap between what one thinks is a norm and actual is a norm is called a perception, and these are the basic fundamentals of the social norm theory.

⦁ 2.What is the specific purpose of the research
…show more content…
Their are statistic differences between the two groups, using the Pearson correlation to asses the relationship between actual and perceived normative behavior.

Second part
⦁ 1. What did Natalia Maine's of the Dixie Chicks say at the London concert that led many country music stations to stop playing their music?
She stated "just so you know , we're ashamed that the president of the united states is from Texas.
⦁ 2.What three types of the theory does the author use to designer his study?
The author uses political economy of the mass media tradition, the social movement literature , and sociology of culture.
⦁ 3. What specific hypothesis does the author test?
The author tests did country stations reduce Dixie Chicks air play more than adult contemporary stations.
⦁ 4.Does the evidence suggest that the hypothesis 3 is true or

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