Deontological Study Of Direct And Pharmaceutical Advertising Essay

1117 Words Nov 21st, 2015 5 Pages
Deontological Study of Direct-to-Consumer Pharmaceutical Advertising

May 10, 2001, a semi-truck rolls down Interstate 71 carrying a load of steel headed for Detroit. The driver, a 49 year old healthy man with a touch of arthritis, drinks his tea and listens to the radio and he rumbles down the highway. Shifting gears ca be hard on a man with arthritis in the knees, so his physician prescribed the well-advertised drug Vioxx. Phil had seen Dorothy Hamill advertise the drug on television, and the side effects they advertised didn’t seem to be a huge risk, so the drug must be safe, right? Wrong. What Phil was unaware of, was the fact that the company advertising the drug withheld the adverse cardiovascular side effects from the advertising. Vioxx was the “most widely advertised drug in the United States” (Markel) and became Merck’s best-selling prescription drug, resulting from the direct-to-consumer advertising. Phil’s eighteen wheeler slams into the steel girders of a bridge, stopping the truck and dumping the steel. Phil was one of the 60,000 people that died from heart attack or stroke caused by the drug Vioxx (Mercola), Phil is also my brother. Deontological ethics places the emphasis of morality on human actions. It states that “an action is considered morally good because of some characteristic of the action itself, not because of the product of the action is good”. (Britannica) To determine this I ask three questions. Question one, are drug companies…

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