What are the ethical issues in this case?
There are several ethical issues involved with the marketing done by Big Pharma. There concerned about making the most money with their drugs rather than focus on develop newer drugs. I think it is completely unethical that the companies, “ starts its promotion techniques while the doctors are still in medical school. The companies start early in trying to persuade the young doctors to prescribe their products by inundating them with logo-infested products and other gifts” (Carrol, 628). I think future doctors and current doctors should be providing drugs to patients based on their symptoms and what will help make them healthy not drugs they are getting paid to give to patients.
Who are the primary stakeholders in these incidents?
The primary stake holders in these incidents are the shareholders and investors into Big Pharma as well as, the employees, managers of Big Pharma. The doctors, their employees and patients are also stakeholders.
Is there any justification for the marketing tactics described in the case?
I believe there is listed justification for the marketing tactics described …show more content…
These letters go right in the trash. The amount of money they spend on marketing to myself and others must be astonishing, such like Big Pharma. “In 2010, investigative news site ProPublica launched Dollars for Docs, an online database that discloses payments from pharmaceutical companies to doctors and other healthcare providers. The data showed that more than 20 doctors amassed more than $500,000 for speaking engagements and their services as consultants” (Collins). Paying off doctors is unacceptable in my opinion, and just shows that people get greedy when it comes to money causing them to blur their judgments on what is ethical and what is
There are several ethical issues involved with the marketing done by Big Pharma. There concerned about making the most money with their drugs rather than focus on develop newer drugs. I think it is completely unethical that the companies, “ starts its promotion techniques while the doctors are still in medical school. The companies start early in trying to persuade the young doctors to prescribe their products by inundating them with logo-infested products and other gifts” (Carrol, 628). I think future doctors and current doctors should be providing drugs to patients based on their symptoms and what will help make them healthy not drugs they are getting paid to give to patients.
Who are the primary stakeholders in these incidents?
The primary stake holders in these incidents are the shareholders and investors into Big Pharma as well as, the employees, managers of Big Pharma. The doctors, their employees and patients are also stakeholders.
Is there any justification for the marketing tactics described in the case?
I believe there is listed justification for the marketing tactics described …show more content…
These letters go right in the trash. The amount of money they spend on marketing to myself and others must be astonishing, such like Big Pharma. “In 2010, investigative news site ProPublica launched Dollars for Docs, an online database that discloses payments from pharmaceutical companies to doctors and other healthcare providers. The data showed that more than 20 doctors amassed more than $500,000 for speaking engagements and their services as consultants” (Collins). Paying off doctors is unacceptable in my opinion, and just shows that people get greedy when it comes to money causing them to blur their judgments on what is ethical and what is