Stealth marketing is when a person of the company is promoting a good or service while also not giving away the relationship between the person and company of the good or service. Example would be a person who uploads a video using a product on YouTube; they talk about how well the product has worked for them and the amazing benefits from the product. The person doesn’t say they are being paid by the company to upload the video. Any review of a product placed on the internet by a consumer is a form of stealth marketing. The ethical issue occurs when the product or service are not as good as the consumer was lead to believe. The person in the video should have disclosed that the product was sent to them free and by promoting it they were given money or better free product that actually worked. The companies should practice full disclosure, telling the truth and avoiding deception are fundamental elements of business ethics. The more information that a company discloses about a product or service to its various stakeholders, the more effective the company is to upholding the ethical standards of telling the truth and avoiding consumer …show more content…
Even after several thousand patients died of a heart attack after using AD23, the company continued to mass produce the medication. The company could have seen the side effects had they done more testing and waited for safety testing to be finalized. AD23 could have been successful for the long-term. The drug could have helped many families slow the progression of Alzheimer’s. The drug could have been ground breaking in the fight against Alzheimer’s. Employees of PharmaCARE and the PharmaCARE consumers would have felt secure in their jobs and in their