In Go-Gurt’s 2000 commercial, the narrator compares Go-Gurt and regular yogurt when he states, “This is one way to eat yogurt and this is Go-Gurt. You can take it anywhere because you eat it with your hands...not a spoon” (Yoplait). With an upbeat hip-hop tune blasting and chipper bright colors, it is evident that the commercial is trying to reach kids. Starting with a boy doing a backflip that sticks his feet to the wall, he immediately breaks into a energetic dance routine that defies physics. This sudden ability is explained by his guzzling of a Go-Gurt tube to which his grounded friend (eating bland yogurt with a spoon) watches in amazement. The commercial ends with the anti-gravity kid throwing the spoon eating yogurt kid the Go-Gurt while he says, “Lose the spoon” (Yoplait). Go-Gurt sells itself as the seminal portable yogurt. In fact, it is so convenient for movement that the commercial shows it can even be used mid-dance or in play. Finally, the yogurt is even shown in the form of icicles to show how “cool” one can be by freezing Go-Gurt. These characteristics add to the appeal of Go-Gurt for
In Go-Gurt’s 2000 commercial, the narrator compares Go-Gurt and regular yogurt when he states, “This is one way to eat yogurt and this is Go-Gurt. You can take it anywhere because you eat it with your hands...not a spoon” (Yoplait). With an upbeat hip-hop tune blasting and chipper bright colors, it is evident that the commercial is trying to reach kids. Starting with a boy doing a backflip that sticks his feet to the wall, he immediately breaks into a energetic dance routine that defies physics. This sudden ability is explained by his guzzling of a Go-Gurt tube to which his grounded friend (eating bland yogurt with a spoon) watches in amazement. The commercial ends with the anti-gravity kid throwing the spoon eating yogurt kid the Go-Gurt while he says, “Lose the spoon” (Yoplait). Go-Gurt sells itself as the seminal portable yogurt. In fact, it is so convenient for movement that the commercial shows it can even be used mid-dance or in play. Finally, the yogurt is even shown in the form of icicles to show how “cool” one can be by freezing Go-Gurt. These characteristics add to the appeal of Go-Gurt for