Country, Market Entry & Strategy Analysis: India & Pakistan Essay

4680 Words Nov 6th, 2013 19 Pages
Illuminer, Inc. Country, Market Entry & Strategy Analysis:
India & Pakistan

This report has been prepared for Illuminer, Inc. a manufacturer of tablets and smartphones. Their smartphones and tablets are assembled in China and then shipped across the world. The company primarily has market share in western markets, specifically the US and across several EU countries. However, as competition is tight between smartphone and tablet manufacturers in more developed western nations, Illuminer has decided to hire KLFH, LLP to explore market potential in two countries with growing 3 and 4G networks – Pakistan and India . Both have telecom companies that have burgeoning data-capable networks and millions of subscribers that would be ripe for
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Focusing specifically on Islamabad, the capital of Pakistan and the ninth largest city in the country, helps dispel some the problems mentioned above that affect the country as a whole. For example, Islamabad is considered the most highly developed city in Pakistan, and it also has the highest literacy rate in Pakistan, as well as some of the best universities in the country. With a population of over 1 million in 2011, a metropolitan area population of more than 4.5 million and the fastest growing city in the country in terms of population, economy and urban development, Islamabad presents a growing and urbanized potential target market (“Visit Islamabad”). Plus, the city is only gathering more attention from the Pakistani government and foreign investors, continuing the cycle of growth, which Illuminer could take advantage of.
Cultural Environment
India
One of the most interesting things about New Delhi’s culture is their variety of religious beliefs. India as a whole is very diverse in terms of religion; it is a country that has one of the most diverse religious systems known throughout the world. Religion plays an important role in the lives of the Indian people. India is also the dwelling place for more than 138 million Muslims at 13.4%. Other various religions include Christian at 2.3%, Hindu at 80% and Sikh at 1.9%. There are 18 official languages, but Hindi is

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