Ikea Stereotypes

When you think of furniture stores Ikea is probably one of the first places that come to mind. Ikea is the world’s largest furniture store. The company has been around since 1943. Since 1943 the company has generated 2.1 billion visits. The store is extremely popular. However despite being a charity and being the first company to feature a gay relationship in a commercial Ikea has been attached to several controversies in the recent years. In the commercial “Getting Ready”Ikea displayed negative stereotypes and biases against Hispanic couples and African American women. The commercial also commits serval fallacies including appealing to common belief, post hoc, ergo hoc and others. Black Women
One of the things the …show more content…
Furthermore, the woman is alone with no one to sleep next to. This reinforces the idea that black women are unable to find a mate and aren’t attractable. This commercial further creates a division in the black female community. According to an article published in the Odyssey, It is said dark skin women are “less attractive than light-skinned African Americans and have bad hair.” To appear more attractive black woman have lightened their skin and hair. Instead of showing unity this commercial continues to create division in the black community. Instead of embracing each other for our differences this commercial appeals to common belief. It is a common misconception that black women are too tough or too strong. As a result, this leads to them having few partners and being alone like the women in the commercial. Often when people utter these words they forget how dangerous their speech can be. According to professor Lewis McCoy, The stereotype black women are too strong or tough stem from Black women “overcoming obstacles because of racism and sexism” ( National Public Radio). Those who utter the statement black women are too “strong or too tough” make the stereotype mainstream. Furthermore they give power to