Winston-Salem, North Carolina, 1937, a man by the name of Vernon Rudolph sold doughnuts to local stores based off a recipe obtained from a French chef in New Orleans. The doughnuts became so popular with such high demand that Rudolph decide to make his own shop. He eventually opened up nearly 100 shops throughout the South. The business was sold to Beatrice foods after Rudolph passed away in 1973. The business was bought back in 1982 by the franchisees in a collective effort to protect the beloved recipe. By the 1990’s, Krispy Kreme had expanded to the Northeast and Midwest eventually becoming a cultural phenomenon. Krispy Kreme opened their 1,000th store on February 24th 2015 in Kansas City, KS.
SWOT Analysis
Weaknesses
Locations in concentrated locations
Not very accessible
IPO Scandal
Threats
Consumer trend toward low-fat foods …show more content…
Krispy Kreme is most well known for their original glazed doughnuts. They are a doughnut shop and that is something that they are focused on unlike other chains that are less doughnut orientated and more fast-food-breakfast oriented. Krispy Kreme is dedicated to their doughnuts but they also serve specialty drinks and coffee.
How visible is the organization? The organization is very visible, it is a known brand of doughnuts sold at grocery stores and individual shops. It also has a great fundraising initiative in place for organizations. Their logo is very recognizable not only in the United States, but also in places are around the globe.
What is its reputation? Krispy Kreme is known for being a cultural phenomenon. Popular in the 1990’s for their fresh doughnuts that were known to melt in your mouth. Every one knew about it and every one tried it at least once. They have had some controversy over their IPO, but not enough to where that is the first thing people think of when they hear, “Krispy Kreme.”
What publics does the organization focus on and what are their
SWOT Analysis
Weaknesses
Locations in concentrated locations
Not very accessible
IPO Scandal
Threats
Consumer trend toward low-fat foods …show more content…
Krispy Kreme is most well known for their original glazed doughnuts. They are a doughnut shop and that is something that they are focused on unlike other chains that are less doughnut orientated and more fast-food-breakfast oriented. Krispy Kreme is dedicated to their doughnuts but they also serve specialty drinks and coffee.
How visible is the organization? The organization is very visible, it is a known brand of doughnuts sold at grocery stores and individual shops. It also has a great fundraising initiative in place for organizations. Their logo is very recognizable not only in the United States, but also in places are around the globe.
What is its reputation? Krispy Kreme is known for being a cultural phenomenon. Popular in the 1990’s for their fresh doughnuts that were known to melt in your mouth. Every one knew about it and every one tried it at least once. They have had some controversy over their IPO, but not enough to where that is the first thing people think of when they hear, “Krispy Kreme.”
What publics does the organization focus on and what are their