According to the principal component analysis, the characteristics of LCG's corporate reputation can be grouped in two components (see table 22). The first component, called ‘external corporate reputation’, corresponds to general characteristics of external reputation as: trust, admiration, overall reputation, well management, good place to work, good employees, and high standards treating people. The second component, ‘social corporate reputation’, is related to the environmental reputation regarding the support to good causes and the environment responsibility.
Table 22: Component Matrix Corporate Reputation
Table 23: KMO and Bartlett's Test Corporate Reputation
The characteristics of LCG's perceived …show more content…
Therefore, the hypothesis H4b is rejected.
5.5. Customer satisfaction and customer loyalty
The objective here is to examine the interdependence between customer satisfaction and customer loyalty in order to determine if these variables generate some kind of correlation with a statistical significant confidence of 95%. The analysis performed corresponds to a linear regression as the independent variable customer satisfaction is tested again the dependent variable customer loyalty.
Figure 22: Customer Satisfaction and Customer Loyalty
H5: Customer satisfaction has a significant effect on customer loyalty
As in the previous analyses as well, there is a linear relationship between both variables. Both, customer satisfaction as well as customer loyalty are normally distributed.
Table 53: Customer Satisfaction and Customer Loyalty Model Summary
Table 54: Customer Satisfaction and Customer Loyalty …show more content…
Also here, the results are not on a significant level.
5.6.7. Perceived quality and net income
Table 62: Perceived quality and net income The hypothesis that suggest the relationship between perceived quality and net income is rejected, as the analysis shows non-significant results.
5.6.8. Perceived quality and budget compliance
Table 63: Perceived quality and budget compliance The hypothesis that states the relationship between perceived quality and budget compliance is rejected, as the results are not on a significant level.
5.5.9. Innovation and ROI
Table 64: Innovation and ROI The hypothesis is accepted with a confidence level of 80%. Thus, innovation has a significant effect on net profit.
5.5.10. Innovation and net profit
Table 65: Innovation and net profit The hypothesis is accepted with a confidence level of 85%. In case the dependent variable net profit rises, the variable innovation increases by 1.834. Thus, innovation has a significant effect on net profit.
5.5.11. Innovation and net income
Table 66: Innovation and net income No relation found, none of the betas of the variable innovation are significant. The hypothesis is