1.0 Introduction
A firm's reputation the core of any firm and according to Dowling, it is an intangible asset (Dowling, 1993). The reputation of any corporation is one of the most important elements for its operational growth. “Corporate Reputation can be defined as the sum of all perceptions and expectations that relevant stakeholders have about a company in relation to that specific stakeholder’s own agenda.
Reputation is not necessarily informed by any actual knowledge about, communication from, or interaction with the company – and can be held, communicated, transmitted, and transferred by stakeholders who are outside the company’s control or knowledge.” (Harris, Corporate Reputation)
The nature of the reputation of the corporation depends …show more content…
Ryanair Ltd. is an Irish low-cost airline with headquartered based in Dublin, Ireland, with its primary operational bases at Dublin and London Stansted Airports. Ryanair’s CEO is Michael O’Lear, it was founded in 1985 by Liam Lonergan, Christopher Ryan and Tony Ryan hence the name Ryanair.
Ryanair is the first low prices airlines in Europe which made the path to success and popularity easy as it was an innovative idea to cut on costs in many ways and also by flying only profitable, point-to-point routes, “Ryanair has established itself as Europe’s cheapest airline. With an average ticket price of €46, Ryanair has positioned itself much cheaper than main competitor easyJet, which had an average fair of €71” (Daniel Geller, Brendan Folan, Brian Shain, 2013)
”Ryanair is Europe’s only ultra low cost carrier, and that means we bring you the lowest fares on flights to all of our destinations – and that’s guaranteed.” (Ryanair.com) in the year of 2013, Ryanair was known for and named the largest European airline for carrying passenger and the busiest airlines in the world by the number of …show more content…
The main challenges facing Ryanair is the criticism and complaints, nowadays with social media and technology word of mouth can be destructive, the huge amount of complains and criticisms through the internet was about the dreadful quality of service. Another example of a challenging situation is the criticism of the level of the customer service Ryanair is offering, and Ryanair’s response is not doing the company’s reputation any good, Ryanair now has a reputation for nastiness because of the way they handles
A firm's reputation the core of any firm and according to Dowling, it is an intangible asset (Dowling, 1993). The reputation of any corporation is one of the most important elements for its operational growth. “Corporate Reputation can be defined as the sum of all perceptions and expectations that relevant stakeholders have about a company in relation to that specific stakeholder’s own agenda.
Reputation is not necessarily informed by any actual knowledge about, communication from, or interaction with the company – and can be held, communicated, transmitted, and transferred by stakeholders who are outside the company’s control or knowledge.” (Harris, Corporate Reputation)
The nature of the reputation of the corporation depends …show more content…
Ryanair Ltd. is an Irish low-cost airline with headquartered based in Dublin, Ireland, with its primary operational bases at Dublin and London Stansted Airports. Ryanair’s CEO is Michael O’Lear, it was founded in 1985 by Liam Lonergan, Christopher Ryan and Tony Ryan hence the name Ryanair.
Ryanair is the first low prices airlines in Europe which made the path to success and popularity easy as it was an innovative idea to cut on costs in many ways and also by flying only profitable, point-to-point routes, “Ryanair has established itself as Europe’s cheapest airline. With an average ticket price of €46, Ryanair has positioned itself much cheaper than main competitor easyJet, which had an average fair of €71” (Daniel Geller, Brendan Folan, Brian Shain, 2013)
”Ryanair is Europe’s only ultra low cost carrier, and that means we bring you the lowest fares on flights to all of our destinations – and that’s guaranteed.” (Ryanair.com) in the year of 2013, Ryanair was known for and named the largest European airline for carrying passenger and the busiest airlines in the world by the number of …show more content…
The main challenges facing Ryanair is the criticism and complaints, nowadays with social media and technology word of mouth can be destructive, the huge amount of complains and criticisms through the internet was about the dreadful quality of service. Another example of a challenging situation is the criticism of the level of the customer service Ryanair is offering, and Ryanair’s response is not doing the company’s reputation any good, Ryanair now has a reputation for nastiness because of the way they handles