Cool Pulse Ozone Essay

14599 Words May 31st, 2015 59 Pages
A Sigma Medical Technologies Offering

Executive Summary 3
Problem Statement 4
Introduction 6
Analysis of the Facts 8
Expeditionary Marketing Tools 19
Summary of the Facts 27
Alternatives 30
Recommendations 35

Founded in 2015, Sigma Medical Technologies (SIGMA) is located in the SE region of Albuquerque, New Mexico, in the Sandia Industrial Park area east of Kirtland Air Force Base on Eubank Blvd. SIGMA, owned by Dr. Remy and Mr. Bob Sachs (of TEAM Technologies), serves as the patent holder and developer of “Ozone”. UNM Anderson has been contracted to provide an expeditionary marketing study.
Ozone offers
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SIGMA must determine what market(s) or market segment(s) make the most sense to pursue and why. This targeted effort will allow them the best chance to gain market dominance in the medical industry. Therefore, Sigma Medical Technologies and any future teaming partners must determine which path will expand the use of Ozone detectors quickly.


Mankind is battling a number of mutating and emerging diseases. Sick people leave pathogens at treatment facilities that make other people ill. This is unsanitary, unsafe, and unwise! Illness is primarily spread by pathogens (bacterial, prionic, viral, fungal, and parasitic) and their ability to mutate to more effective vectors. Standard methods of sterilization may no longer be adequate for common diseases like Influenza (#1 killer in human history), Hepatitis, MRSA (Methicillin Resistant Staphyloccus Aureus), and MERS (Middle East Respiratory Syndrome). Even the rare but serious ones such as Ebola, Swine Flu (H1N1), Bird Flu (H5N2), Marburg, Hantavirus, Lassa, Rabies, Smallpox, and Dengue Fever will probably beat many common sterilization techniques.

This problem affects mankind in all areas and at all social levels. Wealth may limit your exposure, but it is not a guarantee that you will be immune or even treatable. Instead we need to attack the pathogens at the source and eliminate them from our treatment facilities. If we just eliminated this

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