Consumerism In Chuck Palahniuk's Fight Club

Back in primitive times, society was split into the strong and the weak. The strong, alphas of a village were the hunters, who risked life and limb to go out and slay beasts to provide for their village. The weaker members of the village were the gatherers, who were not strong enough to go out and kill with spears, but had the intellect to go out and harvest the roots and fruit that were not going to poison the village people. The novel Fight Club, written by Chuck Palahniuk, perfectly portrays the message of how modern day society has flipped the order of our primitive natures., giving the gatherers equal opportunity to the hunters. This change has lead to a generation of genetic hunters left waiting tables and pumping gas, while the more intellectual gatherers have harvested the fruits of their brains and progressed to higher profiles in society. Palahniuk effectively captures the frustration of the working class in his novel knocked down from their alpha positions and made slaves to the white collar

“Do you know what a duvet is?’ …show more content…
This is the idea of consumerism taking over society,and people being owned by their possessions. In primitive times, man would have slept under a sheet of woven flax in some dark, cold cave. Did he still survive each night? Most likely yes, because here we are today. So why is it that you would find a duvet on every single bed in modern day society? Because corporations tell us that we need them, and we believe it. Every day,advertising brainwashes us into buying things we don't need, with money we don't have, just to make the rich richer. Palahniuk opens our eyes to this fact through the character Tyler Durden, who is the epitome of nihilism. Tyler owns no duvet, wears clothes he could have picked up off the street, because he is still a natural alpha in a society that has been moulded by advertising and