Comcast competitiveness within the cable industry
Christopher L. Tullos
Trident University
Abstract
The paper reviews Comcast and their position in the volatile market of cable broadcast service and how their guiding principles relate to their primary stakeholders. Strategic management principles were also studied as they relate to the guiding vision of Comcast and how the six basic steps of strategic management relates to the needs and treatment of the primary stakeholders and its effect on the services provided to the consumer. By combining the vision, mission and values of Comcast with the principles of strategic management, primary stakeholders are having their needs met by this practice.
Comcast competitiveness …show more content…
Comcast strives to provide an opportunity to all vendors ranging from Minority, Women and Veteran Business Enterprise to Persons with Disabilities the ability to provide Comcast the materials and services needed to bring quality television into the homes of America. The second part of this vision, inclusion helps to foster Ralph Roberts’s goal of creating an organization that has a close knit family feel. By using employee resource groups to identify the best practices, serve as an additional resource for acquiring and retaining the best and most qualified people within the industry at all levels. Comcast is also living up to their third vision statement of environment by reducing the energy footprint of their company. By working with their suppliers, they are developing a more energy efficient cable box that meets the Energy Star 3.0 benchmark. Comcast also believes that Integrity has and will remain the foundation of their business by complying with the laws and promoting the highest ethical standards as set forth by the Comcast code of conduct. (Author unknown …show more content…
After developing the strategy of improving the XFINITY system, Comcast moved forward and implemented the X1 system. As quoted by Charlie Herrin, senior vice president of Product Design and Development for Comcast Cable, "Voice control on the X1 Remote App is one of the ways we’re continuing to change the dynamic of the traditional remote control while providing a seamless experience between the TV and customers’ devices," This feature lets customers get to the content they want to watch in fewer steps than it would take with a traditional remote control by simply saying what they want to do instead of translating that into a series of remote control button presses.” (Robuck,
Christopher L. Tullos
Trident University
Abstract
The paper reviews Comcast and their position in the volatile market of cable broadcast service and how their guiding principles relate to their primary stakeholders. Strategic management principles were also studied as they relate to the guiding vision of Comcast and how the six basic steps of strategic management relates to the needs and treatment of the primary stakeholders and its effect on the services provided to the consumer. By combining the vision, mission and values of Comcast with the principles of strategic management, primary stakeholders are having their needs met by this practice.
Comcast competitiveness …show more content…
Comcast strives to provide an opportunity to all vendors ranging from Minority, Women and Veteran Business Enterprise to Persons with Disabilities the ability to provide Comcast the materials and services needed to bring quality television into the homes of America. The second part of this vision, inclusion helps to foster Ralph Roberts’s goal of creating an organization that has a close knit family feel. By using employee resource groups to identify the best practices, serve as an additional resource for acquiring and retaining the best and most qualified people within the industry at all levels. Comcast is also living up to their third vision statement of environment by reducing the energy footprint of their company. By working with their suppliers, they are developing a more energy efficient cable box that meets the Energy Star 3.0 benchmark. Comcast also believes that Integrity has and will remain the foundation of their business by complying with the laws and promoting the highest ethical standards as set forth by the Comcast code of conduct. (Author unknown …show more content…
After developing the strategy of improving the XFINITY system, Comcast moved forward and implemented the X1 system. As quoted by Charlie Herrin, senior vice president of Product Design and Development for Comcast Cable, "Voice control on the X1 Remote App is one of the ways we’re continuing to change the dynamic of the traditional remote control while providing a seamless experience between the TV and customers’ devices," This feature lets customers get to the content they want to watch in fewer steps than it would take with a traditional remote control by simply saying what they want to do instead of translating that into a series of remote control button presses.” (Robuck,