Colgate Essay

47020 Words Apr 21st, 2012 189 Pages
Colgate: Global Strategies, Local Strength
2010 Annual Report

Colgate: Global Strategies, Local Strength
Succeeding With Consumers, The Profession And Our Customers u Innovating Everywhere u Effectiveness And Efficiency In Everything u Strengthening Leadership Worldwide u Colgate-Palmolive Company is a $15.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps,
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u Gross profit margin increased 30 basis points to an all-time record high of 59.1%. u Global advertising increased 8% to $1,656 million. u Operating cash flow declined only 2% when compared with the record 42% growth achieved in 2009. u The quarterly dividend rate increased by 20% in 2010.

Gross Profit Margin and Additional Information* (% of sales)
2006 54.8% 56.2% 56.3% 56.4%* 57.3%* 56.7%* 58.8% 59.1%

u South Africa

2007 2008 2009 2010

* Excludes restructuring and implementation-related charges related to the 2004 Restructuring Program. A complete reconciliation between reported results (GAAP) and results excluding charges under the 2004 Restructuring Program and other items (Non-GAAP), including a description of such items, is available on Colgate’s web site and on page 23 of this report.

Operating Profit and Additional Information* ($ millions)
2006 2007 2008 2009

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