Case Analysis Of Colgate

Decent Essays
4. Colgate’s Positioning
To better understand our customer needs and evaluate the possible business opportunity, we need to review on the different elements that influence the macro-environment of Colgate. Define problem recognition and a solution to consumers’ problems would maintain Colgate at the top of mind of consumers and stand out as the market leader in the toothpaste division.
4.1 Colgate’s Positioning Statement
Colgate-Palmolive prides themselves as a top company in the Personal and Household Products industry. They are specialised in producing and manufacturing health care, personal and household goods including toothpaste (what Colgate is best known for), body washes and detergents.
Business Industry – Personal Care and Household
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What customers are looking for is a toothpaste with combined capability to fulfil his/her criteria/demands. If Colgate is able to offer such products and benefits all in one, customers would purchase the product regardless of the packaging and rather, would focus more on the functions and effectiveness of the products instead. This is one of the most effective ways to keep customers loyalty and prevent them from switching over to competitors products. Customers see Colgate’s value by the promising result and the added feature that competitors lack …show more content…
Therefore, “COLGATE WORLD OF CARE” will be the phrase most associated with Colgate-Palmolive. With a slogan stating that you care, customers will be more trusting of the Colgate brand.
Colgate-Palmolive’s Mission & Vision –
Mission and vision statements were established by Colgate-Palmolive for the customers. Staff of the corporation and people who are involve in our product manufacturing and branding reflect the main purpose, identity, values and main agenda of the business. A vision is the ability to think and plan the direction of the future with imagination and that’s how Colgate-Palmolive is like. We just keep getting better. Product research, valuing our customers, information gathering and obtaining feedback from all regional branches of Colgate will work towards continuous improvements. They are stronghold by the 3 main care & values established by Colgate as an extremely important groundwork that’ll set them in the rightful direction that reflects specifically in every division of work & their company.
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