Dr. Pemberton: Historical Background Of Coca-Cola

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Historical background of Coca-Cola
The history of Coca-Cola can be traced back to 1886 when an Atlanta pharmacist, Dr. John S. Pemberton, made the drink out of curiosity. He created a caramel-colored flavored liquid syrup, which is then mixed with carbonated water and took it to his neighborhood pharmacy. The new drink was regarded “excellent” and considered something special by the customers who sampled it. Frank M. Robinson who is Dr. Pemberton’s partner and bookkeeper was credited with the naming of “Coca-Cola” and the design of the trademark.
Dr. Pemberton sold part of his business just before his death in 1888. Asa G. Candler, an Atlanta businessman, found a brilliant and innovative way to introduce Coca-Cola. For Coca-Cola, Candler’s
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The international appeal of Coca-Cola was embodied by a famous 1971 commercial where a group of young people from all over the world gathered on a hilltop in Italy to sing ‘I’d Like to Buy the World a Coke’. In 1981, Roberto C. Goizueta became chairman of the board of directors and CEO, and set about a complete overhaul of the company with a strategy he called ‘intelligent risk taking’. He introduced Diet Coke, the very first extension of the Coca-Cola trademark. Within two years, it had become the top low-calorie drink in the world, second in success only to …show more content…
In Indonesia, Coca-Cola Company is known as Coca-Cola Amatil Indonesia or CCAI. In 2013, CCAI provides job opportunities which directly employ 8.000 local people. In Indonesia, there are more than 500.000 large and small retail customers in urban and rural areas around the country. It shows the role of CCAI in helping the small-scale business sector. CCAI has invested more than US$ 155 million in Indonesia in 2012 and has already increased investment in Indonesia by nearly half a billion

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