Coca cola is known all over the world for its brand name, but also known as the latest company who lost the racial discrimination lawsuit. After losing the case its important for the company to work on its diversity leadership skills, and in less than 10 years the company has transform and it also improved it diversity skills. Today the company work with all kind of people who come from different culture, race, gender and religion, according to book there are 23% of African American, 5% Asian and 7% Hispanic are working in the company. Not only that but coca cola is also including in 50 top companies diversity list and which is also the competitive advantage for company in terms of global environment, diversity and also the organizational culture.
The soft drinks industry were in United States since 1800, when it’s introduced by physician are a cures for arthritis, headaches etc. then late on it becomes the very popular and highly profitable soft-drink industry which now sell …show more content…
Even though, coca-colas main customer base is made of African Americans and Latinos. The law suit was file was based on racial discrimination against black African America people who are discriminated by paying low salaries as compares to other white’s worker, also in promotion and harassment. The law suit can be prevented, but it didn’t, when the wheeler was the president of the local NAACP, The Company declined to talk to him because he is not the lawyer. As all other companies when someone files a complaint especially against racial discrimination the complaint is taken more seriously than anything else because the racial discrimination is also against the law. There are many complains have been registered in the company, but no action have been
The soft drinks industry were in United States since 1800, when it’s introduced by physician are a cures for arthritis, headaches etc. then late on it becomes the very popular and highly profitable soft-drink industry which now sell …show more content…
Even though, coca-colas main customer base is made of African Americans and Latinos. The law suit was file was based on racial discrimination against black African America people who are discriminated by paying low salaries as compares to other white’s worker, also in promotion and harassment. The law suit can be prevented, but it didn’t, when the wheeler was the president of the local NAACP, The Company declined to talk to him because he is not the lawyer. As all other companies when someone files a complaint especially against racial discrimination the complaint is taken more seriously than anything else because the racial discrimination is also against the law. There are many complains have been registered in the company, but no action have been