An intention of enhancing public awareness and understanding of climate change causes and impacts whilst promoting participation and action at all levels is among the principles outlined in the government of South Africa’s national climate change response plan white paper (DEA, 2011). According to Milfont (2012), an attention and strong emphasis on climate communication seems necessary. But it is worth emphasizing again that while greater knowledge is necessary and valuable in its own right, knowledge by itself is not enough to engender meaningful action. How the problem of climate change is framed or presented, the social, political economic and institutional arrangements within a community or nation can be a barrier to effective dissemination of climate information. It is therefore pertinent to identify interventions that will along with information campaigns provides or afford an opportunity for a collective action and political leadership whilst recognizing specific psychological barriers and contextual constraints (Milfont, 2012). …show more content…
The aim of mitigation is to reduce greenhouse gas (GHG) emissions to circumvent continuous warming of the globe, whilst the aim of adaptation is to cope with the plight of climate change impacts when they arises (Adger, et al., 2009; Bates, et al., 2008; Bord, et al., 2000; IPCC,