Changing the Culture at British Airways Essay

1085 Words Aug 5th, 2013 5 Pages
Changing the Culture at British Airways

Changing the Culture at British Airways The British Airways case study was a very interesting case to read. It proves that not all people can be leaders, especially the chairman, board and chief executives of British European Airways (BEA) and British Overseas Airways Corporation (BOAC.) According to the case study of British Airways, the life at the “old” British Airways was “bloody awful” (Changing the Culture of British Airways, 1990, p. 1). There definitely was a crisis happening in that airline. They didn’t seem to have a cohesive culture and it seemed as if they continued down this path they would no longer have a business either. British Airways had this divide between BEA and BOAC.
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I feel by handling this matter the way he did proved to be successful but I also feel that this was probably the most difficult thing to do in making this much needed change.
However, I could just feel the immense sense of urgency he portrayed through all of this. The urgency did not come from him speaking to every employee—he showed the sense of urgency with the above noted “survival plan.” In addition to these changes, Sir King also felt he needed to make a statement showing that British Airways direction was changing. He took advantage of hiring a new advertising company, launched a campaign and invited all management and employees to “tune in” (Changing the Culture of British Airways, 1990, p. 5). This was one of the strategies that Sir King used to get everyone’s buy-in of the change and show everyone what his vision of the company was. He later also went on and changed British Airways look with uniforms, and a redesign of the fleet.
Now, regarding the “guiding team” interestingly enough I feel everyone in that company became part of the guiding team. Initially, the team did consist of Sir John King (Chairman), Sir Colin Marshall (Chief Executive), and the vendor Time Manager International. When Marshall was appointed in 1983 as Chief Executive his only focus was on customer service. His background proved that customer service was his specialty and according to British Airways history his experience was sorely needed. I felt Sir Marshall was brilliant in

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