Total Quality Management In The Airline Industry

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Strategic analysis

A major challenge for any organization in the twenty-first century is to strive to maintain and improve performance in global operating environment that is increasingly complex and competitive, where pressure changes appeared to offer the only certainty. While pursuing, over the past two decades, Total Quality Management (TQM), Business Process Reengineering (BPR) and the recent Enterprise Resource Planning (ERP), to name just three of the more popular management in the holy grails, is still there, but , the current sense of failure to fully realize the aspired level of improvement. In this context, it is not surprising that there should be some cynicism when it is argued that, with the focus on identifying, evaluating and
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The airline industry needs to ensure that the best services are provided to customers. It should also ensure that the best technologies are used to serve the customers. To get the services of airlines, customers have to pay more. Customer payments should be replaced with equivalent services. Therefore Airline company strategy should aim to provide the same value to cover the cost of their services. The airlines had to ensure that their service and the technology they use will be at the same level of payments made by customers. Their strategy on their services and the technology they use will be further enhanced to meet customer expectations. The airline industry has a responsibility to ensure that the welfare of the customers are taken care of by the airline companies must ensure that they have strategies related to industry's responsibility to take care of customers. Whenever there is an incident or situation while the service is being rendered undesirable, Airline business need to use a different set of strategies that will ensure that nothing will happen to customers under unexpected circumstances. Businesses can be successful in their particular industry looks promising. With the right strategy they can survive in an industry that no one wants to engage in the business and no one wants to be a part of. The market share of the building does not have to be a business priority and not the company should have a strong competitive advantage before they can have market share. It must have always been a source of concern for the company since success can be achieved if there are limited

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