Certified food label claim: What it means for your business!
Consumers want wholesome foods that promote wellbeing, made with simple and natural ingredients. As non-GMO, organic and other certified food claims trends, claims that unclearly infer benefits can be misleading. Some of the common claims and terms found on food labels can be undeniably misleading giving a wrong uniqueness. Fortunately, some items on food label are clearly and legally defined. Products with third-party certified labelling claims continue to gain strong consumer demand.
Certified products regularly inspected are assessed to a set of standards; providing environmental and health promoting assurances, distinction and reliability many consumers seek. However, certification requires commitment and documented traceability. Foods labeled Non-GMO, Organic, and Fair Trade, are flourishing in conventional superstores. But unlike organic certification, which has a national uniform standard, non-GMO has no national standard. Natural, Vegan and Gluten-free are popular food claims. Although food labels are full with information, how then do you identify if a food label claim is correct or even true? Below is a list of certified food claims that are independently verified by third party certification bodies. …show more content…
An official certifier inspects the farm or product to ensure organic guidelines are followed.
Natural: is generally the most misunderstood and contested claim; defined as being minimally processed and not containing added color, artificial flavor or synthetic
Consumers want wholesome foods that promote wellbeing, made with simple and natural ingredients. As non-GMO, organic and other certified food claims trends, claims that unclearly infer benefits can be misleading. Some of the common claims and terms found on food labels can be undeniably misleading giving a wrong uniqueness. Fortunately, some items on food label are clearly and legally defined. Products with third-party certified labelling claims continue to gain strong consumer demand.
Certified products regularly inspected are assessed to a set of standards; providing environmental and health promoting assurances, distinction and reliability many consumers seek. However, certification requires commitment and documented traceability. Foods labeled Non-GMO, Organic, and Fair Trade, are flourishing in conventional superstores. But unlike organic certification, which has a national uniform standard, non-GMO has no national standard. Natural, Vegan and Gluten-free are popular food claims. Although food labels are full with information, how then do you identify if a food label claim is correct or even true? Below is a list of certified food claims that are independently verified by third party certification bodies. …show more content…
An official certifier inspects the farm or product to ensure organic guidelines are followed.
Natural: is generally the most misunderstood and contested claim; defined as being minimally processed and not containing added color, artificial flavor or synthetic