Case Study : Pricing For Value Strategy / Basis Essay

1117 Words May 22nd, 2016 null Page
My assigned role in DataSpread project is Pricing for Value Strategy/Basis. During all phases of the project, I used to look for external sources of information that supports operations to achieve the project objectives. University Library site and some articles in the student page (course material) were one of my sources. I 've got the information about technology products, small markets, and strategies in which access to marketing opportunities. Therefore, during the interviews stage "customer discovery, validation and creation" I used to take the interview outcomes, analysis and summarize the key points then compare them with team assumptions to reach the accurate results. In addition, following key tools and processes, which I have used:
• Value map
It enables to draw a visual map in order to position the product with respect to the competitors in the market.
• Product appraisal
A tool that enables to set price what your product really create wealth.
• Market portfolio
A comprehensive data set that compare the product to the competition from the perspective of the customers
• Value pricing chart
A graph that educates you that how much difference your product makes with respect to reference products in the markets
• Value selling tools
Enables to extract the full value of your performance advantage.
Summaries / analyse your individual contribution towards working papers, reports and presentations for the Team / Role Play Project since your Individual Report 1…

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